BTL & Activation

BTL & Activation

BTL & Activation

Imaginative. Effective. Influential.

WE LIVE IN AN OMNI CHANNEL WORLD where thanks to the merging of physical, digital and social means people can browse, share, compare and buy, anytime, anywhere. Today, it is much more challenging to influence people not just to think or believe something, but to act. It’s our belief that for brand marketing to be successful, companies need to engage their consumers with as many senses as possible. It’s about creating an experience; something the consumers will feel a part of, rather than something they’re being told. Let people discover their own feelings about a brand, and that feeling will not only stick, but also become something worth talking about.

Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touch points that influence them the most, the messages they respond to and the role that the brand should play at those customer experiences.

With our planning process, we drill down into the customer behavior in our journey to identify that very moment of greatest stimulus – driving the desired behavior change for the greatest ROI.

We use our unique insights tool Pathfinder to map, segment and prioritize people's Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behavior.

We are a company with a proven track record. Innovative, insightful and inspired, we have gained a reputation for bringing brands to life through powerful and engaging experiences – from strategy to execution.

We are not an agency with ready-made answers. Instead, we are a team of professional event strategists and planners who know better, who care, and who try harder than most do. Together, we design experiences from concept to implementation. It is why we apply an almost forensic attention to detail in our proposals and the execution of our events.

Our services spark change. And there is no exact science to what your event could be, but what we can do is take out the conjecture from planning and give you some tangible solutions. Then, by using the right mix of services, we deliver your event.

We help you to build and educate new audience to promote their products and create bonds with consumers through an innovative mix of experience of social and promotional marketing. Our efficiencies lie in:

  • BRAND ACTIVATION
  • EVENTS, CONFERENCES AND EXHIBITIONS
  • SHOPPER AND RETAIL MARKETING
  • INTEGRATED MEDIA CAMPAIGNS
  • RURAL MARKETING
  • MEETINGS & CONFERENCES
  • INCENTIVES
  • PRODUCT LAUNCHES
  • EXHIBITIONS
  • AWARDS SHOWS
  • RETAIL # IN-STORE EVENTS
  • SPONSORSHIP ACTIVATION & B2B

MODUS OPERANDI

PURPOSE

INFLUENCE CONSUMER BEHAVIOR THROUGH LIVE BRAND EXPERIENCES:

  • Re-Ignite Brands
  • Create Buzz
  • Build Loyal Communities
  • Educate Consumers
  • Increase Sales / Conversions
  • Deliver Quantifiable Results

METHOD

OBJECTIVE FOCUSED TO EMPOWER CONSUMERS AND MOTIVATE ACTION:

  • Discover
  • Engage
  • Experience
  • Activate

TACTICS

DEPLOY POWERFUL EVENT MARKETING PROGRAMS WITH SUPERIOR EFFICIENCY:

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