Market Research

We are a complete service market research agency that carries out the turn key projects.
We operate within the consumer to business (C2B) and business to business (B2B) markets, offering both qualitative and quantitative research services. We offer a diverse range of services from identifying market research requirements and devising a suitable program, to project implementation and reporting findings.

Our expertise lies in creating and developing new ideas, assessing customer satisfaction, reviewing market performance and simply acting as a catalyst between organizations and their potential customers.

Our mantra is simple: To gain fresh insight into the external and internal nuances of our clients through extensive research and analytics to facilitate reinvention of their strategy and decision-making.

Our team of professionals is capable of handing projects from the very beginning to end. We offer the following market research services:

• Market Research Set-up And Design
• Project Management
• Market Research Fieldwork Services
• Data Processing / Tabulations
• Analysis & Interpretation Services
• Reporting

The thumb-rule policy that we swear by is meeting customer expectations in the most effective and efficient way possible. We specialize in performing tailor-made market research projects, unique to the discretion of each of our clients to meet individual client research objectives. We offer whole or a combination of the above services, depending on client requirements.

We render expertise in utilizing a number of market research techniques, services and methodologies, which are summarized as follows:

Market Research

With market knowledge growing at a faster pace than ever, and the resultant dynamism of services industry, it is no surprise that consumer behavior has become immensely complicated to track.

With the advent of the factor of globalization, the world seems to become smaller, but it surely hasn’t gotten any easier to navigate. You need robust performance and forecast data to support your business case or investment plan. And that’s where we step in to assist you in the following dimensions:

DATA: The critical market information you need to help manage and develop your business. Fast access to market share, market size and forecasts. Robustly tested, rigorously assessed.
ANALYSIS: In-depth market studies that give you objective assessments of consumers, competitors, products and risk.
DIRECTION: We can tell you where the market is heading, and about the coming trends. Our compass can steer your creative thought. We can take you where you’re going next.

In Specific:

Market research	Market analysis	Competitive analysis	Market entry study	Market drivers
Market growth rate	Market forecasting	White space analysis	Brand extension

Consumer Research

There is no denying that consumers are the most significant stakeholders in the journey to business success. Consumer research is all about predicting the behavior of people; what they see, do, buy, consume, what they think, do and aspire to be, and how they do it. Behind all these questions is the major crux of business: the Why.
Consumer research is not just about knowing the numbers; it’s about knowing how they fit with everything else we know – from market trends and technological change to psychology and sociology. Context is king.

You need insights to inform your business decision; marketing, brand, communications, product development, innovation and research. And our adept analytics can inspire your ideas and our data can support them.

CONSUMER TRENDS: Data you can trust, that can guide your thinking, support your argument, confirm your hunch and show you a side to your customers you may not have looked at before.
CONSUMER INSIGHT: At Mintel, We can tell you what the data really means, not just on its own but as part of the bigger picture that our analysts’ knowledge and understanding will paint.
BUSINESS SUCCESS: We’re as focused as you are on the bottom line. We know the theory but we’re committed to the practice. Our insights come action-ready – what we tell you today, you can start selling on tomorrow.

In Specific:

Consumer market research	Consumer spend data	Global behavioral studies	Consumer trends	Market futures
Market forecasts	Consumer lifestyles	Demographics	Consumer profiles