Media Planning and Buying

We are anmedia agency which specializes in launching and growing brands. We work across a diverse range of clients and industries, providing an integrated service approach across all media ranging from media planning and buying off and online through to social media and direct response channels and helping our clients achieve their growth ambitions. Our specialization supports the launch and sustained the growth of brands across a diverse range of industries.

One of the strongest assets is the skills of the agency in media planning and buying. We focus to help you achieve advertising goals. Our media planners undertake specific market research programmed combined with marketing wisdom in order to persuade target customers.

We identify media tools that will be most profitable for our clients. In addition, our targeted planning is aimed to garner expected response through newspapers, magazines, direct mailers, billboards, cable, radio and television.

Each brand demands unique planning, so the promotion medium cannot be common. The branding and advertising services are vary in terms pattern, medium and innovation. We delve deep into the brand's psyche and carve out a unique path through which it can conquer the final frontier.

The steps of media planning

Competition Study : We analyze media activities by the competition and their effect on our brand and market.
Planning Guidelines : We set media objectives that best reflect the category and brand requirements, blending it with existing research database.
Media Plans : We develop focused media strategy for our clients as a whole, based on advertising objectives along with ideal budget.
Portfolio Management : We develop customized media plans to fulfill national and local marketing needs.

Our focus is on delivering real and significant growth for your brands and services across your sales and market share, by thoroughly understanding your business, challenging conventions and using any media which breaks through the ‘media clutter’ to help you stand out from your competitors.

Whether you are looking for the more established media channels, such as television, press, radio, outdoor, cinema and direct mail; or the ever evolving online channels, such as online display, VOD (Video On Demand), mobile, affiliate management, social media and search engine marketing (SEO and PPC); we have the expertise to help you.

Our job is to identify the right mix to provide effective customer engagement which delivers against your business growth ambitions. By planning and buying across a whole spectrum of media, we will identify the right media mix to connect you with your new or existing customers, and invest accordingly with complete neutrality and transparency.

We have made sure you stay on top of new developments in media, and strategists who can look after your brand awareness and improved customer engagement.

Effective Customer Engagement:

Media Planning and Buying involves gaining an insight into your customers and their needs, and finding the right mix of media services in order to reach the targets of your business. We believe that in order for brands to build sustainable growth, you need to create closer connections with your consumers. We deliver this through a process of effective customer engagement which has three core elements Data, Creative Thinking and Integration.

Data: We are moving to a time where we should start treating consumers as individuals rather than mass audience groups. By measuring unique consumer journeys, we can identify and optimize activity around the different engagement points along that journey, and manage the relationship the consumer has with the brand.

Creative Thinking: We constantly strive to create new brand experiences, through creative thinking, is an essential element in helping brands builds sustainable growth. Creative thinking allows brands to differentiate themselves from their competitors, stand out and create those closer connections.

Integration: The days of the “single-channel” customer are gone and they’re not coming back. Today’s customer engages with a brand through multiple online and offline channels and it is essential that businesses think in this way to create better customer experience.